How to Launch a Winning CBO Campaign

In Meta Ads, budgets can be controlled at either the ad set level (ABO) or campaign level (CBO). While ABO gives control, CBO (Campaign Budget Optimization) uses Meta’s AI to distribute budget automatically across the best-performing ad sets.

In 2025, CBO campaigns have become a powerful way to scale ads efficiently — but only if you launch them correctly. Let’s break down how to set up a winning CBO campaign.

1. Test With ABO Before Moving to CBO

Never start CBO blindly. First, run ABO campaigns with small budgets (₹300–₹500 per ad set) to identify winning audiences and creatives. Once you have data, shift the winners to CBO for scaling.

2. Choose the Right Campaign Objective

Your CBO goal should match your business outcome — Sales, Leads, or App Installs. Wrong objectives (like Traffic when you need Sales) waste budget.

3. Use 3–5 Strong Ad Sets

Don’t overload your CBO with too many ad sets. Start with 3–5 proven audiences (from ABO testing). Too many ad sets dilute budget distribution.

4. Add Multiple Creatives per Ad Set

Within each ad set, upload at least 2–3 creatives. Meta will automatically push the best-performing ones. Use a mix of reels, carousels, and static images.

5. Set a Realistic Budget

CBO works best with a decent budget so Meta has room to optimize. Start with at least ₹1,000/day for 3–5 ad sets, then scale gradually.

6. Let It Run Without Interruption

Don’t panic and edit budgets daily. Give your CBO at least 72 hours before judging results. Constant changes reset the learning phase and harm performance.

7. Scale Smartly

If results are stable (good CTR, ROAS 3x+), increase the budget by 20–30% every few days. For faster scaling, duplicate the campaign with a higher budget instead of doubling the existing one.

Common Mistakes to Avoid

Launching CBO without prior ABO testing.
Stuffing 10+ ad sets in one campaign.
Judging results within 24 hours.
Running only one creative per ad set.

A winning CBO campaign is built on tested audiences, strong creatives, and patience. By starting with ABO, moving winners into CBO, and scaling smartly, you can let Meta’s AI do the heavy lifting while keeping results profitable.

At AlmostZero, we help businesses launch and scale CBO campaigns that deliver consistent growth. From creative testing to budget strategies, our team ensures your campaigns perform at their peak.

So, if you want to scale without wasting budget, it’s time to master CBO.