How to Fix Ads That Aren’t Spending

You’ve set up your Meta campaign, added creatives, and hit publish. But hours later, there’s zero delivery — no impressions, no clicks, nothing. This is one of the most frustrating issues advertisers face: ads not spending.

In 2025, when every rupee matters, an idle campaign means wasted time and lost opportunities. The good news is, ads not spending usually signal fixable problems.

1. Check Campaign Approval

Sometimes ads don’t spend because they’re stuck in review. Go to Ads Manager → check ad status. If it says “In Review” for too long, request a manual review.

2. Verify Budget & Bid Settings

If your daily budget is too low (e.g., ₹50 for a conversion campaign), Meta won’t deliver. Start with at least ₹300–₹500/day depending on your objective.

3. Audience Size Too Narrow

Targeting very small or hyper-specific audiences can block delivery. Broaden targeting or use Advantage+ to give Meta room to optimize.

4. Conversion Event Issues

If you’re optimizing for Purchases but have no Pixel data, Meta struggles to find buyers. Switch to higher-funnel events like “Add to Cart” or “View Content” until data builds.

5. Bid Strategy Misalignment

Using Cost Cap or Bid Cap that’s too low can block spend. Try switching to Lowest Cost to allow smoother delivery.

6. Campaign Overlap

If you have multiple campaigns targeting the same audience, they may compete and block each other. Consolidate audiences to avoid overlap.

7. Payment & Billing Check

Sometimes the issue isn’t technical — unpaid bills or failed payment methods can stop ad delivery completely.

Common Mistakes to Avoid

Launching campaigns with extremely low budgets.
Optimizing for events without enough historical data.
Running too many overlapping campaigns.
Ignoring payment errors in billing.

Ads that aren’t spending usually point to setup issues — budget, targeting, or optimization settings. By fixing these quickly, you can get your campaigns live and generating results.

At AlmostZero, we help brands troubleshoot delivery problems and optimize campaigns for smooth performance. From fixing pixels to restructuring ad sets, our team ensures your ads don’t just launch, but actually spend and scale.

So, if your ads are stuck with zero delivery, don’t panic — fix the basics and watch them go live.